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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Open Discussion – The Retail Environment

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Q Identify your favorite brick and mortar retailer. Tell us how that retailer has changed over the past year. Why do you think that retailer has changed? Now, let’s take this one step further. Retail has been changing a lot over the past decade. What do you think is driving retailers, in general, to change? Be specific in your answer.

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One of my favorite brick and mortar retailers is Menards. The retailer has made some changes due to the pandemic like mask mandates, and better delivery and pick up options. The retailer made these changes because of the pandemic though the delivery and pick up options may stay after the pandemic is over. I believe one of the main drivers of retail is the consumer and technology. Retailers always want to supply the demand of the consumer. Also the retailer wants to reach the consumer and their target market where they are at and this is where technology comes in via E-commerce like social media as well as providing an online presence for the consumers that typically shop online.